Archive for January, 2009

 
Tuesday, January 27th, 2009
by Tom Martens

Singapore Airlines has got the best qualifications when it comes to airline industry. It remains as the eighth major carrier in Asia and also positions itself as the sixth among the international passengers carried. When we consider the market capitalization, it still remains as the largest carrier in the world. It was listed as the 17th most admired company by fortune magazine in 2007.it is best known for setting new trends and innovative service and it always remained profitable.

In 1947, airlines started doing business with a chartered flight from Singapore to Kuala Lumpur. Shortly after weekly flights were soon listed and planned to Ipoh and Panang. Malayan Airways Limited, which was incorporated by Imperial Airways, Liverpools Ocean Steamship Company and Singapores Strait Steamship Company. Over the next couples of decades the company had really grown. However due to political discrepancies in 1972, Singapore Airlines was founded.

The decades of 1970s and 80s saw the airlines rapid growth with the addition of destinations like India, Asia, US, Canada and Europe. In the decade of 1990, Southern Africa was also added as a destination. SIA first offered a direct flight from the US to Singapore in 2004.

SAI offers 65 destinations in 35 countries from its primary hub in Singapore. With its subsidiary SilkAir, SAI connects Singapore with more international destinations than any other Southeast Asian airline. Singapore Airlines is a member of the Star Alliance and has codeshare agreements with SilkAir, Virgin Atlantic, Malaysia Airlines, Royal Brunei and Airlines.

Currently the Singapore Airlines fleet includes 76 aircraft with an average age of less than six and a half years of use. SAI has a policy of keeping a young fleet, so it renews is fleet often. Singapore Airlines recently spent $570 million revamping its cabin and in-flight service.

In a truly unique offering, Singapore Airlines Suites class consists of separate compartments with walls and doors. Designed by a French luxury yacht designer, it is offered only on the new Airbus A380. Leather seats, an LCD TV screen mounted on the wall, and a separate bed are additional features of the class beyond first.

First class comes in three other variations on Singapore Airlines. The New First Class features leather and mahogany seats with LCD TV screens. Seats fold out into a flat bed. First Class SkySuites recline into a bed, offer LCD TV screens, and are upholstered in leather.

Business class offers New Business Class with leather seats that convert to fully flat beds, personal TV screens, in-seat power supply and USB ports. Also in Business lass SpaceBed seats convert into angled flat beds and feature retractable personal televisions. The Ultimo business class seats do not convert into beds.

The economy that we have had is good to look at specially the things that cover all over the room. Almost all the gourmets are very available inside the country.

There are two frequent flyer programs currently being offered by Sigapore Airlines. They include the KrisFlyer and the PSS Club.KrisFlyer miles are earned and cashed in on SAIs services and KrisFlyer associates which comprise; Star Alliance members, SilkAir, Virgin Atlantic, hotels and car rental firms. For the customers who choose to fly Airline Suites or Business Class on both Singapore Airlines and SilkAir, they earn PSS, Priority Passenger Service value points.

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